New Brunswick — With the rising prices of groceries due to inflation, Krack Kat tries to get away with stealing items at the self-checkout.

Krack Kat tries selling PC Financial Mastercards
Fredericton — In this recently-unearthed footage from 2020, we see Krack Kat’s attempts to convince Atlantic Superstore shoppers to sign u...

New Brunswickers somehow pull through first day of mandatory masks in Superstore
Fredericton — As of Tuesday, Sept. 1, Loblaw Atlantic made it mandatory for all customers and staff to wear face coverings in their stores. This...

Superstore introduces ‘Singles Night’
Fredericton — Atlantic Canadian Superstores have noticed a distinct lull in shopping during weekend evenings, and are coming up with creative wa...

Superstore reveals new self-serve checkout software was a prank
Halifax — The jig is up at Real Atlantic Superstores across Atlantic Canada. Yesterday, it was revealed that what started out as a cynical prank...

Rothesay in uproar over new Superstore layout
Rothesay — New Brunswick’s least progressive town is aflutter over recent changes to the layout at the Atlantic Superstore, which many are...